The article in the WSJ highlights the growing trend of retailers replacing salesmen with digital signage. This development demonstrates the evolving business model for digital signage, which is no longer solely focused on advertising but also on improving the customer experience.

Digital signage has become an effective tool for retailers to communicate with customers, providing them with information about products and services in a visually engaging way. With advancements in technology, digital signage can now mimic human interaction, creating a more personalized experience for customers.

This shift in the use of digital signage also reflects a changing approach to sales, where the focus is on building long-term customer relationships rather than just making a quick sale. Retailers understand that creating a positive shopping experience can have a significant impact on customer loyalty and brand perception.

As the digital signage industry continues to grow, it is important for businesses to adapt to changing consumer preferences and embrace new technologies. By including digital signage as part of their business model, retailers can attract and retain customers, ultimately leading to increased sales and profits.